Tastiness of its burgers aside, no small part of Shake Shack’s success is due to its sophisticated sense of design, expressed in an iconic brand identity and environmental graphics by Pentagram and original restaurant architecture by James Wines and his firm SITE. And now, with a recent IPO that has valued the company at a staggering $1.6 billion, more of the world will get to know the Shack: from its roots as a hot dog stand in New York’s Madison Square Park, the company has grown into a chain of 63 restaurants from Chicago to Dubai, and plans to use the additional funds to expand to over 400 locations in the next decade.
As every Shackburger fan knows, Shake Shack serves some of the best burgers in the world.
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